Research built to withstand scrutiny
Independent polling and opinion research for campaigns, cities, and institutions that need findings they can act on and defend.
2 co-authorships
DOJ-commissioned Community Monitor studies
10+ years
Fielding & political survey research
AAPOR
Every study conducted in accordance with AAPOR's Code of Professional Ethics and Practices
What We Do
MUNICIPALITIES & AGENCIES
Public-Sector & Government
Community trust, stakeholder engagement, and resident surveys for agencies
Trust & perception research, stakeholder studies, compliance research
CAMPAIGNS & MEDIA
Political & Electoral Polling
Benchmark and tracking polls, message testing, and district-level targeting for candidates and ballot campaigns.
Candidate & ballot testing, message testing, tracking polls, district models
BRANDS & INNSTITUTIONS
Corporate & Market Research
Panel-based market research, brand perception studies, and reputation tracking at national scale.
Panel research, brand & customer studies, reputation tracking
40+ years
Combined field experience between Horvath Research and DAPA Research.
Independent research, backed by real experience
Horvath Research is an independent research and strategic analysis firm, providing survey design, fielding, and client-ready analysis across political, public-sector, and corporate work.
Horvath Research combines rigorous survey methodology with strategic, client-ready analysis and reporting, drawing on direct experience with DOJ-commissioned research, national campaign polling, and corporate panel management. On select engagements, longtime pollster David Paleologos joins as a Research Partner, adding decades of additional field experience to the work
Who's Behind the Research
Keith Horvath, Founder & Principal
Keith Horvath has spent the past decade fielding political and public-sector research as a contracted researcher for the Suffolk University Political Research Center and DAPA Research - including co-authoring two DOJ-commissioned studies on police-community relations for the Newark Police Department.
He specializes in political polling, message testing, and demographic-lean modeling, leading every engagement personally from survey design through delivery.
DAPA Research, Partnership
DAPA Research was founded and is led by David Paleologos, a practicing pollster and academic authority with more than 30 years in political and opinion research. He has directed the Suffolk University Political Research Center (SUPRC) since 2002 and authored its bellwether model, used nationally to predict election winners with roughly 89% accuracy.
Under his direction, SUPRC tied for first in FiveThirtyEight’s 2022 midterm pollster accuracy ranking.
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